North America

Xpoint, supplier of geo-located security solutions, has unveiled its proprietary ‘Trust Mode’ feature, a patent-pending product that allows igaming operators to realize previously unattainable efficiencies while remaining compliant with individual state regulations related to IP protections. Trust Mode is a product feature that decreases geolocation checks while complying with mandated check frequencies by minimizing location checks when a player is …

Entain Plc remains focused on accelerating operational efficiency, aiming to return its business to growth by 2025. Publishing its Q1 2024 trading update, the FTSE100 gambling group stated that its “performance aligned with expectations,” with leadership prioritising operational performance improvements to drive organic growth. Period trading saw group net gaming revenues (NGR), including the BetMGM JV, increase by 6% on …

Flutter Entertainment Plc has notified markets that it has launched an offering of senior debt notes equivalent to an aggregate principal amount of $1.05bn. The twin-listed NYSE and FTSE gambling group has authorised the transaction for both USD- and EUR-denominated senior secured notes due by 2029. Markets were informed that proceeds from the debt notes issuance will be used to …

“Competition for new player acquisition is greater than ever before and the challenge is for affiliates to prove their they remain the most cost-efficient means of providing them.” SBC’s Affiliate Leaders engaged in a discussion with Andrew Garven, Head of Marketing at Covers, leading up to his upcoming speaking engagement at SBC Summit North America this May. The conversation delved …

The International Betting Integrity Association (IBIA) has further strengthened its influence in the world of sports by partnering with Glitnor Group and its Ontario sportsbook offering.  Under the current framework, all licensed sports betting providers in the Canadian Province, where Glitnor operates as LCKY Group and manages the luckycasino.ca brand, are required to be a member of a betting integrity …

The acquisition by Gambling.com Group of Freebets.com and all related assets from XLMedia has been completed. Earlier in March, digital marketing and player acquisition provider Gambling.com announced that it will move forward with the purchase of XLMedia’s sports betting and gaming assets across the European and Canadian markets. These include affiliate sites like Freebets.com, WhichBingo.co.uk, Nettiskasinot.com and Vedonlyonti.com. The deal …

Catena Media Plc has announced the promotion of Michael Gerrow to Group CFO of the Nasdaq Stockholm-listed igaming media publisher. The current VP of Corporate Finance, Gerrow will assume the role of Group CFO on April 15, succeeding Erik Edeen, who has served as interim CFO since February 2023 following the departure of Peter Messner. Erik Edeen will continue to …

As sports bettors continue to become more sophisticated and have more and more  player-focused resources at their disposal, the need to foster acquisition and player loyalty through seamless customer journeys and unparalleled customer service is proving paramount.  SBC’s Affiliate Leaders recently sat down with Cassie Brickman, CEO of Betting Hero, ahead of her appearance at the Canadian Gaming Summit. Discussions …

Endeavor Group the NYSE-listed entertainment and sports group will be transformed into a private firm in 2025, after private equity firm Silver Lake agreed to a deal to acquire the company for $13 billion. The biggest investor in Endeavor,  Silver Lake holds around 31% of outstanding shares as of the end of 2023. The California-based PE fund stated in October that …