Marketing

In the latest development to strengthen the Brazilian market’s regulatory dawn, the Brazilian Football Confederation (CBF) has released new compliance guidelines to control sports betting marketing in across its competitions and events. The 2024 General Competition Regulation (RGC) incorporates Bill PL3626/23, which was signed into force by President Lula da Silva to lay the groundwork for a federal regulated sports …

Xtremepush continues to advance its commercial development in Brazil, by partnering with multibrand operator Senna Sport. The partnership will see Xtremepush supply Senna Sport’s brands its dedicated customer retention management (CRM) system and suite of optimization tools for marketing campaign ROI. As detailed: “Senna Sport’s brands will benefit from Xtremepush’s range of optimization and automation CRM tools, delivered through its …

Square in the Air (SITA) has amplified its agency services by launching a new Performance Marketing (PM) division led by new Director, Mark Armitage. An expert in customer acquisition and campaign ROI strategies, Armitage is a 16-year iGaming marketing veteran, who has previously led marketing units for tier-1 operators Kindred Group and William Hill Plc. As announced by SITA: “Armitage …

Sky Sports and BBC Sport have extended their respective media rights deals with the Women’s Super League (WSL) for an additional year.  The two media organisations will continue to showcase the best of England’s women’s football throughout the whole 2024/25 season, with a total of 44 games being aired on Sky and 22 on the BBC.  Fans will be able …

The Senate of Brazil is scheduled to debate and vote on whether to ban celebrities, athletes, and social media influencers from promoting gambling and betting services. This afternoon, the Sports Commission of the Senate will review the modalities of Bill (PL) 3.405/2023 put forward by Federal Deputy Ricardo Ayres, a member of the Republicanos Party (RP). The Bill calls for …

The Supreme Court of Spain has ‘partially annulled’ certain articles of the Royal Decree on Advertising, the mandate which imposed federal restrictions on gambling advertising across Spanish media. The Royal Decree was the headline measure of former Minister of Consumer Affairs, Alberto Garzon, who in 2020 was appointed by Spain’s PSOE-coalition government to oversee the federal reform of Spanish gambling …

As an unusual April heatwave engulfs the streets of Bulgaria’s capital, passing by the doors of the Parliamentary House in the heart of Sofia might leave one with the impression that the heat is coming from its halls.  Bulgaria’s brightest minds tirelessly pace back and forth in preparation for another day of debates to defend their electorates’ interests – and …

Twitch, the live streaming platform of Amazon, has come under scrutiny in Sweden following a private investigation which uncovered widespread advertising of unlicensed online casinos. As exposed by Kulturnyheterna, the investigative team of Sveriges Television AB (SVT), a six-week investigation revealed that “eight out of ten Swedish influencers on Twitch had promoted unlicensed casinos to their audiences.” Swedish media were …

BetMGM’s launch in the UK has attracted some criticism directed to the Advertising Standards Authority (ASA) over the use of an advert featuring high-profile comedian Chris Rock. Three complaints have questioned the use of Rock as a brand ambassador based on suspicions that he might attract an audience under the age of 18. The ad itself aired on 4 October …

Xtremepush has confirmed the appointment of Morten Tonnesen as Chief Growth Officer (CGO) of iGaming’s leading supplier of customised CRM solutions and marketing campaign optimisation services. An expert in all disciplines related to customer engagement, Tonnesen is a seasoned iGaming executive having led global marketing units for PokerStars (2011–2017). Of distinction, Tonnesen has further served as CEO and Co-Founder of …