Interviews

In an era where technological agility and efficiency are paramount, Flows emerges as a game-changer for businesses seeking to amplify their existing third-party systems’ capabilities. Spearheaded by CEO James King, Flows provides a revolutionary no-code automation platform that enables customers to build products, features, and much more without the need for coding. This platform enhances operational processes and seamlessly integrates …

What does it take for a sportsbook operator to succeed in the dynamic and diverse markets of Latin America? Drawing on insights from current market leaders, overarching trends, and extensive experience on the operator side of the business, the answer, according to GR8 Tech’s Senior Business Development Manager Thomas Carvalhaes, centres around one pivotal element: localisation. In a region as …

Ahilleas Papantos, Director of Partnerships at Bayes Esports, speaks to SBC News regarding the importance of correctly managing and developing the group’s portfolio of data partnerships across the global esports ecosystem to make further waves in the sector. SBC News: Complacency doesn’t light a path to success in business. Could you briefly touch upon how Bayes Esports is plotting to continue …

“Competition for new player acquisition is greater than ever before and the challenge is for affiliates to prove their they remain the most cost-efficient means of providing them.” SBC’s Affiliate Leaders engaged in a discussion with Andrew Garven, Head of Marketing at Covers, leading up to his upcoming speaking engagement at SBC Summit North America this May. The conversation delved …

Differentiation and personalisation. A pair of concepts that the industry is more than all too familiar with, but which will retain a central focus as solutions providers constantly jockey to enable clients to rise head and shoulders above the competition in an increasingly tightly packed field. To achieve this vision, GR8 Tech has introduced its iFrame product, which aims to …

In the aftermath of a successful SBC Summit Rio, Dotan Lázar, CEO of LSports, assesses the challenges facing sportsbooks within Brazil following a landmark development last year. On December 30, 2023, Brazil witnessed a historic moment as President Lula sanctioned Law 14790, marking the finalisation of sports betting regulation. According to reports, over 100 businesses have shown interest in applying …

Capitalising on untapped potential is a common theme throughout each passing year as many across the industry aim to gain a critical advantage in a range of emerging markets. With this in mind, Liliana Almeida, Head of Brand and Corporate Communications at Clever Advertising, has been in discussion with SBC News to take a dive into the African continent. In …

BETER has quickly become one of the most in-demand providers of fast-paced betting content and data in the market. Through its sports and esports divisions, it offers live streams, data, and odds across hundreds of thousands of events each year, all managed in-house. To learn more about how the company is assisting operators in engaging next-gen bettors through its content, …

Amir Mirzaee, Chief Commercial Officer and Managing Director of Bayes Esports, assesses the numerous advantages that are born from utilising the correct data, as well as what plus points these can bring to both operators and players. Esports has become ubiquitous in the context of the next generation of sports and gaming enthusiasts alike. But, what role exactly does esports …

SBC’s Affiliate Leaders recently engaged in a discussion with Leanne Muleba, Chief Operating Officer of Matching Visions, in anticipation of her upcoming role as a speaker at the CasinoBeats Summit in May. Muleba delved into the mechanics of affiliate networks, underscoring their advantages for both smaller to medium-sized affiliates and well-established industry players. Muleba advocates alternative strategies for traffic monetisation …