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Bookies Corner: Premier League comes down to the wire…

SBC News Bookies Corner: Premier League comes down to the wire…

SBC checks in on bookmakers’ nerves pricing the homestretch of matchdays of an enthralling Premier League 2023/2024 season. With all outcomes yet to be decided, which team or final result has bookmakers restless, as punters place bets on a record-breaking end of season… SBC: With just Six Premier League matchdays remaining, will all PL season 2023/2024 outcomes be resolved on …

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SBC Summit: Lisbon Producers Tell All

SBC News SBC Summit: Lisbon Producers Tell All

In a noteworthy move last year, SBC announced the relocation of its flagship event to Lisbon. However, beyond the focus on the move, the real narrative unfolds in the transformative changes that come with this shift in location. Set against the backdrop of Feira Internacional de Lisboa, SBC Summit, scheduled for the 24-26 of September definitely takes on a fresh …

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Market Make-up: Secondary Sports punch hard in CE battles of Poland & Czech Rep

SBC News Market Make-up: Secondary Sports punch hard in CE battles of Poland & Czech Rep

Following a short break in Q1, Jake Pollard’s Market Make-up series returns with Propus Partners dissecting the online sportsbook trends of dynamic CE markets of Poland and the Czech Republic. Vying  for a larger slice of market share in Poland and the Czech Rep, sportsbooks have deepened their offerings of secondary sports such as MMA, ice hockey and esports, spearheaded …

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Martyn Hannah: Payment options count when acquiring players at scale

SBC News Martyn Hannah: Payment options count when acquiring players at scale

Martyn Hannah, MD of online casino comparison site, Comparasino, says that punters and players are searching for new brands based on the payment options in the cashier and the speed at which payouts are processed  Bonuses. They have long been used by online casino and sportsbook operators to drive customer acquisition. This is because bonusing is effective. Players and punters …

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Age of Automation… Genius Sports on growing sportsbook revenues on real-time liabilities

SBC News Age of Automation... Genius Sports on growing sportsbook revenues on real-time liabilities

Thomas Holland, Product Director at Genius Sports, outlines how automated trading technology is enabling operators to use real-time liabilities across correlated markets to drive margin growth at scale, reducing reliance on manual limit settings to minimise risk. _________________ In many ways, the growth of 24/7 betting content has been both a blessing and a curse. On one hand, the 250% …

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Allwyn: Lottery must evolve to find new purpose for Gen-Z consumers

SBC News Allwyn: Lottery must evolve to find new purpose for Gen-Z consumers

The leadership team of Allwyn International believes that the global lottery sector is at a ‘point of intersection’ driven by digital transformation and societal change. The thoughts and opinions of Allwyn’s leadership team were published in a report titled “The Future of Lottery: A Game for Change,” produced by the research agency The Future Laboratory. Allwyn commissioned the report to …

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Soft2Bet’s Yoel Zuckerberg: perfecting the art of platform integration and migration

SBC News Soft2Bet’s Yoel Zuckerberg: perfecting the art of platform integration and migration

Yoel Zuckerberg, Chief Product Officer at bespoke casino and sportsbook platform provider Soft2Bet, offers some useful insight into the process of platform integration and migration. Efficiency and speed, he believes, are just two of the key elements required for onboarding new clients. SBC: Tell us about your experience and expertise in platform integration and migration. Yoel Zuckerberg (CPO of Soft2Bet): …

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Novibet new market growth led by Greek Power & Intelligence…

SBC News Novibet new market growth led by Greek Power & Intelligence...

Novibet’s tech and product leadership team of Lambros Sialmas (COO) and Sotiris Haritos (CTO) have provided SBC an exclusive insight into the pan-European igaming group’s growth strategy driven by the fundamental pillars of consolidating leadership positions, enhancing product offerings and customer experience and maximising operational efficiencies.  To Novibet’s advantage, its strategy leverages  its ‘Greek-engineered’ GameTech platform to export domestic success …

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City View: Entain needs DNA change to meet 2024 recovery 

SBC News City View: Entain needs DNA change to meet 2024 recovery 

Last Thursday, Entain Plc published its full-year accounts revealing the scars of a problematic 2023. The long-awaited results of the FTSE100 gambling group left no place for hiding as leadership declared corporate losses of £900m. Though leadership maintains that dire 2023 results were down to legacy failings, under the bonnet, the year-end accounts detailed growing concerns across all markets including …

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Casino suffers from hypochondria on cannibalisation debate

SBC News Casino suffers from hypochondria on cannibalisation debate

The ‘cannibalisation’ of land-based casino resorts by online portals has been in the headlines recently and fits into broader debates on regulations and how they impact the channelisation of regulated markets, a concern impacting all industry stakeholders… The recent online-offline casino cannibalisation debate that took place (albeit by proxy) between Deutsche Bank and Eilers & Krejcik (EKG) in the US …

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