SBC News Voice of the Sports Betting Industry
Issuing a market update, Stockholm-listed industry affiliate marketing network Raketech Group Plc confirms the appointment of Oskar Mühlbach as Chief Operations Officer (COO)
A seasoned industry executive in marketing and enterprise planning, Mühlbach is the former Chief Ventures Officer and Managing Director of Green Media, the previous digital marketing and player acquisition arm of igaming group Mr Green & Co.
Mühlbach joins Raketech executive team as the affiliate network seeks to take advantage of global changeign dynamics within the igaming and online betting sectors.
Michael Holmberg, CEO at Raketech said: “With a solid background working in senior roles in digital businesses, Oskar fulfils all criteria needed for the COO role. The appointment is part of our global ambitions, where we will continue to grow organically and via M&A both in the Nordics and other regions.”
Last month Raketech governance announced that the company would be seeking to optimise the firms financing structures, having repaid thRAketech’s corporate debt.
Oskar Mühlbach will start his new position as COO on May 1, 2019, joining the senior management team and will take charge of Raketech’s geographic expansion and digital user experience.
Raketech’s future COO, Oskar Mühlbach added: “The gaming market is changing, and it is vital for all companies to optimise their business models and become even more digital in their way of working. When Raketech continues to expand, I believe one of my most important tasks is to secure high scalability when entering new markets.”
