Genting Interactive appoints Alison Brincat as new affiliate marketing lead

Genting Casinos continues to restructure its digital gambling division, confirming the appointment of Alison Brincat as new Head of Affiliate Marketing for ‘Genting Interactive’.

Brincat is set to join Genting interactive’s new Malta-based marketing division and will be charged with leading ‘Genting Affiliates’, the combined partner marketing program for GentingCasino.com and Genting Bet brands.

A seasoned affiliate marketing lead, Brincat joins Genting Interactive from digital media agency FrontLoop Malta and has previously led affiliate marketing divisions for Videoslots and Betsson AB.

Commenting on taking charge of Genting Affiliates, Alison Brincat, Head of Affiliates at Genting Interactive said:

“Genting is a huge global business with a significant UK casino estate and big ambitions for their mobile and web casino and sportsbook brands. It’s a great time for me to be joining the team and I’m looking forward to working with both current and new affiliates to capitalise on the success Genting Casino and Genting Bet have seen to date”.

This September, Genting Casinos, the UK subsidiary of Genting Group Malaysia, confirmed that it had appointed former Betsson AB executive Jeremy Taylor to lead its new interactive division based in Malta.

Taylor has been tasked with leading Genting’s new digital vision, seeking to develop GentingCasino and Genting Bet as leading industry propositions.

Jeremy Taylor, Managing Director of Genting Interactive said: “We are in the process of building a team of the highest calibre of marketing and operations professionals to grow Genting’s interactive business out of our new Malta office. Alison is one of the most respected affiliate professionals in the gaming industry and the first of our new hires so I’m very happy to welcome her to the team.”